Jasper

Jasper is an AI platform built for marketing teams. Rather than a general chat assistant, it focuses on brand-consistent content: you teach it your brand voice, audiences and product knowledge, then use its Canvas workspace and marketing agents to produce campaigns, blog posts, ads, emails and more. It is a premium, per-seat product with no permanent free plan.

Quick facts

• Made by: Jasper, a company based in the United States
• Free plan: No permanent free plan. A short free trial has been offered.
• Paid plans: Pro per seat, and a custom Business plan. The older Creator plan has been retired for new customers.
• Works on: Web, with a browser extension
• Pricing last checked: October 2026, using several recent published sources. Jasper’s lineup changed in 2026, so older pages list plans that no longer exist. Confirm on Jasper’s official pricing page.

What Jasper is best at

• Brand voice consistency: keep a team’s writing on-brand across channels.
• Marketing workflows: agents for tasks such as campaigns, product pages and content planning.
• A collaborative workspace: a Canvas for drafting, editing and reusing content.
• Company knowledge: upload brand and product material so outputs use it.
• Enterprise controls: SSO, admin controls and APIs on the Business plan.

Plans and pricing

Paid plans have historically included unlimited word output, though some newer AI features use credits. Pro is priced per seat, so three seats would cost about $207 a month on monthly billing or $177 a month annually. A team that needs more than two Brand Voices usually ends up on Business. Third-party sources suggest Business starts in the hundreds of dollars per month, but it is quoted individually. Confirm all figures on Jasper’s official page.

Best for

• Marketing teams that publish a lot under one brand and need consistent voice.
• Agencies managing several brands, who will likely need the Business plan.
• Organisations that want governance, SSO and an API around AI writing.

Less suited to

• Individuals or small teams who just want occasional AI writing help, where a general assistant such as ChatGPT or Claude costs far less.
• Anyone who wants a permanent free plan.
• Teams that need many Brand Voices without a sales conversation.

How to get started

1. Decide whether your team publishes enough on-brand content to justify a per-seat tool.
2. Gather your brand voice examples, audience descriptions and product facts.
3. Use a trial or a single Pro seat to test whether the output matches your voice.
4. Count how many Brand Voices and Knowledge assets you really need before choosing a plan.
5. Have a person review every piece before publishing.

Prompt ideas to copy

Write a 120-word product announcement for [product] in our brand voice, aimed at [audience]. Lead with the benefit, include one clear call to action and avoid jargon.

Turn this blog post into three social posts for LinkedIn, each with a different hook and under 80 words.

Draft a four-email nurture sequence for new trial users of [product]. Each email should have a subject line, a single goal and a short body.

Rewrite this landing page headline in five variations that stay on brand and speak to [audience]'s main concern.

Limitations and things to watch

• Costs rise per seat, and Brand Voice limits can push teams to a custom plan.
• AI-written marketing copy needs fact-checking and a human edit.
• Plans changed in 2026, so older reviews can be out of date.
• Business pricing is not published, which makes comparison harder.

Alternatives

Compare ChatGPT, Claude, Notion AI and Grammarly for writing help, and Canva for combined design and copy.