Ad copy variants

---
name: ad-copy-variants
description: "Writes ad copy variants for search and social with different angles, within character limits. Use to test ads."
---

# Ad copy variants

Test different angles, not different wordings of the same one.

## How to work

1. Get the product, audience, offer and platform limits.
2. Choose four angles: benefit, proof, urgency, problem.
3. Write headlines and descriptions for each within the limits.
4. Add the call to action.
5. Suggest which two to test first.

## Rules

- Count characters.
- No claims you cannot support.

## Output

A table of variants with character counts.

How to use it

1. Download the skill.
2. Put its folder (with SKILL.md inside) in .claude/skills/ad-copy-variants/ for just this project, or in ~/.claude/skills/ for every project.
3. Restart your tool and ask for what the skill does. It loads on its own when it fits.

Try it

Write Google ad variants for our accounting software.

Copy prompt