---
name: ad-copy-variants
description: "Writes ad copy variants for search and social with different angles, within character limits. Use to test ads."
---

# Ad copy variants

Test different angles, not different wordings of the same one.

## How to work

1. Get the product, audience, offer and platform limits.
2. Choose four angles: benefit, proof, urgency, problem.
3. Write headlines and descriptions for each within the limits.
4. Add the call to action.
5. Suggest which two to test first.

## Rules

- Count characters.
- No claims you cannot support.

## Output

A table of variants with character counts.