Competitor watch
A monthly routine to check competitors' pages, pricing and announcements and summarise what changed.
A monthly routine to check competitors' pages, pricing and announcements and summarise what changed.
Turns one long piece into posts, an email, a short script and quotes for different channels.
Refreshes an old page for search: check intent, find gaps, update content, titles and links.
Researches competitors from public sources and produces a structured comparison with citations. Use for market research.
Writes search-friendly articles from a brief: intent, outline, draft and meta tags. Use for blog content.
Plans a week of social posts from a topic or launch, with hooks, formats and timing per channel. Use for planning.
Drafts email campaigns: audience, subject lines, copy and follow-ups for review. Use for marketing emails.
Plans internal links between pages: which pages should link to which, with anchor text. Use to improve site structure and SEO.
Writes FAQ content and matching structured data for a page, with questions people really ask. Use to help pages win rich results.
Writes ad copy variants for search and social with different angles, within character limits. Use to test ads.
Plans an email sequence for onboarding, sales or re-engagement: goal, timing, subject lines and content of each email. Use for automation.
Compares your product with competitors on audience, positioning, pricing, features and messaging, and finds gaps. Use for strategy and copy.
Writes a brand voice guide from sample content: traits, do and don't examples, vocabulary and a tone scale. Use to keep writing…
Builds a content calendar for a month or quarter: topics, formats, channels, dates and owners tied to goals. Use for planning.
Make content easier for AI search and assistants to find and cite.
Add structured data to pages.
Plan and build SEO pages at scale from templates and data.
Plan a product or feature launch.
Design, run and read A/B tests.
Set up and read marketing analytics.
Edit marketing copy for clarity, tone and impact.
Plan topics and a content calendar around audience and goals.
Find and fix what stops visitors from converting.
Write outbound emails that get replies.
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