A person in a quiet office break room reading on a sofa near a window, rain outside, soft lamp light inside, static camera at eye level, 35mm lens, gentle natural movement of a plant leaf. Warm amber and muted green palette, relaxed mood. Subject seen from behind or in profile. Avoid: readable book covers, text, mugs with logos, sudden motion.
Shot purpose: end card background. 16:9, 6 seconds. Soft slow-moving gradient light waves in blue and teal across a dark navy field, calm and premium, with a clear empty centre for a logo and a web address added later. Camera static. Avoid: any text, any logo, bright flashes, sharp edges.
Here are my shot prompts for one explainer: [PASTE PROMPTS]. Check them for visual continuity: palette, lighting direction, camera style and setting. List inconsistencies and rewrite each prompt so they share the same style sentence: stylised 3D, navy and blue palette, soft light, minimal. Keep each prompt to one subject and one action and keep the no-text and no-logo rules.
Close-up b-roll, 16:9: a person's hands typing on a slim silver laptop on a light oak desk, a mug of tea and a small notebook to the left, morning daylight from a window on the right, shallow depth of field, 35mm look. Slow, smooth push-in toward the screen, the screen content softly out of focus and unreadable. Warm natural colours. Avoid: face visible, text on screen, brand logos, extra fingers, jump cuts, flicker.
Slow pan across a tidy home workspace, 16:9: a wall-mounted shelf with plants and two plain hardback books, a desk lamp turning on, soft dawn light brightening the room. No people. Gentle left-to-right camera move, natural handheld-free stability, soft contrast, cinematic but not stylised. Palette: warm white, wood, green. Avoid: text on books or posters, logos, people, clutter, flicker.
Abstract opening shot for an online course about spreadsheets, 16:9. A grid of thin glowing cell lines on a deep navy background slowly assembles itself from the centre outward, small teal and amber squares light up in a ripple pattern and settle into a neat bar chart silhouette. Slow, smooth, steady camera push-in. Clean modern motion-graphic look, soft glow, no clutter. Palette: navy, teal, amber, white lines. Avoid: readable text, numbers, logos, people, flicker, shaky camera.
Calm abstract loop for a mindfulness-for-managers course, 16:9. Soft gradient of warm sand and sage green, slow drifting translucent circles overlapping like ink in water, very gentle, no sudden motion, subtle grain. Static camera. Avoid: text, faces, harsh contrast, fast movement, sparkle effects, logos.
Title-backdrop clip for a data-privacy-basics course for office staff, 16:9. A dark charcoal background with a single thin teal line that slowly draws a simple padlock outline in the right third of the frame, then softly pulses once. Left two-thirds stays completely empty and dark for a title. Flat vector motion-graphic look, no gradients beyond a faint vignette. Static camera. Avoid: text, keyholes with detail, hackers, binary code, faces, logos, flicker.
Close-up of two coworkers' hands exchanging a coffee cup across a kitchenette counter in a mid-sized office, steam rising, morning sun through a side window. Locked-off camera, 50mm lens, shallow depth of field, gentle ambient movement only. Warm tones, natural skin tones, slightly desaturated. Friendly, unforced mood. Avoid: faces in focus, branded cups, text, extra fingers.
Shot purpose: show invoices and purchase orders being matched automatically. 16:9, 6 seconds. Small glowing paper-like rectangles drift from the left and right into the centre, where pairs snap together with a soft light pulse and then line up in a neat grid. Style: clean 3D motion graphic, blue and white palette on a dark navy background. Camera: static, slightly elevated. Calm, satisfying motion. Avoid: text, numbers, logos, hands, screens, chaos.
I teach a six-week course "Spreadsheet Skills for Small Business" to non-technical owners. Plan a 20-second intro with 4 shots of about 5 seconds each. For each shot give: purpose, visual description (no text on screen), camera move, and a Runway-ready prompt of under 90 words with an avoid list. The final shot should leave empty space for a title and the line "Start Monday". Do not include real people, logos or screenshots.
Animate this photograph of our open-plan office. Subtle motion only: a slow push-in, curtains moving slightly, monitor screens unchanged and unreadable, no people appearing or disappearing. Keep the architecture, furniture and colours exactly as in the photo. Soft daylight, calm mood. Avoid: warping walls, new objects, text, flicker.
Starting image: my uploaded flat illustration of a dashboard card with a green check mark. Animate subtly for 4 seconds: the card gently floats up with a soft shadow, the green check pulses once, and faint particles drift behind. Keep the card's shape, colours and layout unchanged. Camera static. Avoid: changing the card's content, adding text, warping edges, new elements.
Animate this still image of a clean, minimal desk setup. Movement: slight parallax, the camera drifts slowly forward about 5 percent, steam rises gently from the coffee cup, a soft light shift as if a cloud passes. Everything else stays still. Keep colours and composition exactly as in the image. Avoid: new objects appearing, changes to text or logos on the objects, warping, zooms, morphing.
Animate this illustrated title-card background (flat vector, mountains at dusk) for a hiking-safety course. Movement: clouds drift slowly right, a few stars twinkle softly, a small line of birds crosses once from left to right. Keep the illustration style flat; do not add 3D depth. Leave the central third empty for a title. Avoid: text, new elements in the centre, camera movement, flicker.
Over-the-shoulder view of a person opening a silver laptop on a wooden home desk, morning light from the left, a mug and notebook beside it, shallow depth of field, 35mm lens, slow push-in. Warm neutral palette, anticipation and calm. Screen content blurred and unreadable. Avoid: logos, faces, text, visible brand marks on the laptop.
Shot purpose: show invoices not matching purchase orders. 16:9, 6 seconds. Two rows of identical glowing blue cubes on a dark glossy floor, the top row labelled by colour only, bottom row slightly offset; one cube in the bottom row is red and slightly misaligned. Camera: slow lateral dolly, clean and minimal. Style: stylised 3D render, soft reflections, calm. No text, no numbers, no logos. Avoid: chaotic motion, extra objects, sparks.
Shot purpose: opening problem shot for a 90-second explainer on invoice matching. 16:9, 5 seconds. An office desk at evening, lit by a single warm desk lamp, covered with tall stacks of paper invoices and one open ring binder. A hand-written sticky note flutters slightly in the air from an unseen fan. Camera: slow push-in at 35mm lens feel, shallow depth of field. Mood: tired, cluttered, realistic. No people visible, no readable text on any paper, no brand logos. Avoid: faces, legible numbers, sudden movement, flicker.
Shot purpose: show a three-step process. 16:9, 7 seconds. A glowing line draws from left to right across a dark surface, passing through three soft circular nodes that light up one after another, each a different shade of blue. Camera: slow tracking along the line. Style: minimalist, clean, subtle glow. No text, no icons, no numbers, no logos. Avoid: flicker, extra lines, lens flares.
Shot purpose: benefit moment, showing the end of manual work. 16:9, 5 seconds. A tidy desk in morning light with a closed laptop, a coffee cup and a small plant, steam rising gently from the cup. A window shows a calm city skyline. Camera: slow pull-back, 50mm feel. Mood: calm, relieved, clear. No people, no screens with visible content, no text or logos. Avoid: clutter, harsh shadows, motion jitter.
Turn this explainer script into a shot list for an AI video tool. Script: [PASTE 90-SECOND SCRIPT]. For each sentence or beat, give: shot number, script line, visual idea (one subject, one action), whether it should be AI-generated, screen-recorded or a stock or filmed shot, and approximate duration. Flag any beat that needs accurate on-screen text, real UI or real people, because those should not be AI-generated. Total must add to 90 seconds.
Abstract macro shot of a laptop keyboard and a glowing blank screen in a dim room, soft blue light reflecting on matte keys, slow lateral slide left to right, 85mm macro feel, very shallow depth of field. Deep teal and charcoal palette, calm and focused mood. No readable text on the screen. Avoid: logos, hands, cursor graphics, flicker.
Wide shot of a sunlit meeting-room table with sandwiches, fruit and glasses of water, several pairs of hands reaching in, no faces in frame, casual conversation implied by slight motion. 28mm lens, handheld feel but stable, bright daylight, warm tones. Friendly, informal mood. Avoid: logos, packaging text, extra fingers, faces.
A tidy warehouse aisle with tall pallet racking in perfect order, floor markings in yellow, a forklift parked and idle at the far end, no people. Overhead industrial lighting with a hint of daylight from a high window, wide 24mm lens, slow forward dolly. Neutral grey and safety-yellow palette. Calm, orderly mood. No text or signage visible. Avoid: moving vehicles, people near machinery, invented warning signs.