---
name: competitor-analysis
description: "Compares your product with competitors on audience, positioning, pricing, features and messaging, and finds gaps. Use for strategy and copy."
---

# Competitor analysis

Look at what customers see, not just features.

## How to work

1. List the competitors and gather their public pages.
2. Compare positioning, audience, pricing and key claims.
3. Note strengths, weaknesses and what they do not say.
4. Find gaps and openings for you.
5. Recommend where to differentiate.

## Rules

- Use public information only and cite it.
- Mark opinions as opinions.

## Output

A comparison table and a short list of opportunities.